Legal

Content & Community Policy

Last updated: August 2026

This policy covers what may be briefed, produced and posted through OverTake. It applies to brands writing briefs, to creators making content, and to anything published through managed distribution. It sits on top of each platform’s own rules, never instead of them: if TikTok’s policies are stricter, theirs apply.

What we will not run

We decline briefs and reject deliverables involving:

  • Illegal goods or services, weapons, recreational drugs, or age-restricted products marketed to minors.
  • Health, medical, financial or income claims that a competent authority would treat as unsubstantiated — including cure claims, guaranteed returns and earnings promises.
  • Content that harasses, demeans or incites hatred against a person or group.
  • Sexually explicit material, shock content, or content that sexualises minors in any way.
  • Counterfeit goods, or anyone else’s trademark, footage, music or likeness used without permission.
  • Deceptive formats: fake news layouts, fabricated reviews, invented testimonials, or impersonation of a real person or organisation.
  • Anything designed to mislead a platform’s systems, including engagement manipulation and undisclosed automation.

Claims and evidence

A claim about your product is your claim. If a brief asserts a result, a comparison or a statistic, we may ask for the source before production starts, and we will not run it without one. Testimonials must come from real customers describing their own experience. Before-and- after material must show a genuine outcome, with no undisclosed retouching.

Synthetic and edited media

AI-generated or materially edited media must be labelled as such, both in the post and using the platform’s own synthetic-media tool where one exists. We will not produce a synthetic likeness or voice of a real person without their documented consent, and we will not use AI to create an apparent endorsement that did not happen.

Disclosure

Every paid or gifted collaboration is disclosed. The requirements are in the Creator Disclosure Guidelines, and they are a condition of payment, not a suggestion.

How review works

  • Briefs are checked before creators are invited. A brief that fails is returned with the reason.
  • Deliverables are checked before they reach you for approval, and again before managed posting.
  • Checks cover prohibited content, unsupported claims, rights, disclosure and synthetic-media labelling.
  • Every decision is recorded against the campaign, so there is a trail of what was approved and by whom.

If something is rejected

We tell you what failed and why. Most rejections can be fixed inside the agreed revision rounds at no extra cost. Where a brief cannot be made compliant, the order is cancelled under Cancellation & Refunds and creator work already completed in good faith is still paid for.

Repeat breaches

A first breach is usually a conversation. A pattern of them — particularly unsubstantiated claims or pressure on creators to drop disclosure — ends the working relationship, because the exposure lands on the creators who posted and on every other brand on the platform.

Reporting

To report content published through OverTake, write to piyushh@tokgency.com with the post link and the issue. Rights-holders should include proof of ownership.

Other policies
Terms of ServiceThe agreement that governs your use of OverTake, orders, and payment.Privacy PolicyWhat we collect, why we hold it, who it goes to, and how to get it removed.Rights & Usage TermsWhat you may do with delivered content: scope, duration, territory, and extensions.Cancellation & RefundsWhen an order can be cancelled, what is refundable at each stage, and how disputes run.Creator Disclosure GuidelinesHow paid partnerships, gifting and synthetic media must be disclosed on every post.SecurityHow accounts, creator data and payment records are protected.