Brief
Product
Goal
Audience
Continue
Create a campaign brief
Sign up, set up your organisation, and open the campaign wizard. Add your goal, product, assets, content request, and the usage rights you need. It stays a draft until checkout.
How it works
Turn a brief into a measurable growth loop.
Six clear steps take a campaign from idea to posted content and back to a sharper next brief.
No sales call to begin · Rights built in · Nothing posts unapproved
01The campaign loop
Brief in. Growth loop out.
Every campaign moves through the same visible path, so nothing stalls in a spreadsheet — and nothing posts without your approval.
6 vetted
$180
$240
$300
Match with creators
Browse public rate cards and shortlist vetted creators, or open the brief to matching applicants. Every creator is manually reviewed before they appear in search.
v3
Review drafts
Creators submit versioned drafts against the brief. Leave timestamped comments, request changes within the agreed revision scope, or approve.
0:12
ApproveRequest change
Approve and lock rights
Approving a deliverable locks the rights and payment milestone. Creators accept the exact rights terms before they ever start.
live
Setup
Warming
Posted
Publish (optional)
Route approved content to managed US TikTok distribution (apps only), or take the assets and post them yourself. Nothing posts without review.
top hooks
Learn and iterate
See the top creator, hook, format, and angle for the campaign, plus post links and available performance signals — so your next brief is sharper.
02Order status
You can always see where it is.
Each campaign and distribution order carries a readable status with timestamps at every step, so a stalled draft is visible the day it stalls, not at the end of the month.
Creator campaign#CC-1188
Brief submittedDone
Creator matchedDone
Draft in reviewNow
ApprovedQueued
PostedQueued
Brief → Match → Draft → Approval → PostedOn track
03Built-in guardrails
Compliance is part of the workflow.
Not an afterthought bolted on at the end.
Every delivery and post passes defined approval rules before it goes live.
Creators disclose paid partnerships as required by platform rules and law.
Rights are explicit: scope, duration, and territory, accepted before work starts.
Accounts we build are handed over to you, and never shared with another brand or reused.
No reach, install, or revenue outcome is guaranteed.
The accounts we build are handed over to you and never shared with another brand, reused or resold. OverTake is not affiliated with, endorsed by, or an official partner of TikTok.
04FAQ
Getting started.Not sure which route fits?
Get on a call with us
Fifteen minutes, no deck. Tell us the product and the market and we'll say plainly whether creators, warmed accounts, or the managed programme is the right first move.
Not sure which route fits?
Get on a call with us
Fifteen minutes, no deck. Tell us the product and the market and we'll say plainly whether creators, warmed accounts, or the managed programme is the right first move.
How long does a campaign take to start?
You can create a campaign and pay the displayed amount in one session. Creator delivery timelines depend on the turnaround shown on each creator's card.
What do I need before I start?
A product to promote, a goal, and any assets you want creators to use (screenshots, screen recordings, product photos, or reference videos). The wizard walks you through the rest.
Can I only order content and post it myself?
Yes. You can choose content-only deliverables and handle posting yourself, or add managed US distribution if you're a consumer app or SaaS brand.
Start in minutes
Ready to run TikTok properly?
Start a campaign in minutes, or talk to us about a managed program. No sales call needed to begin.