The short version: Cruva is an AI "operating system" for TikTok Shop brands, roughly $199 to $599 a month, that connects your affiliate workflow from finding creators to measuring revenue, and you operate it. Tokgency runs that program for you as a managed agency and is accountable for GMV. Same destination, different driver.
An "operating system" still needs an operator running a disciplined loop. One seller described that loop as "1 to 3 hero products, a strong TikTok-exclusive offer, competitive creator commissions, consistent sample outreach, clear hooks, not rigid scripts" (@jordantwestecom on X). Cruva gives you the cockpit; the flying is still yours.
What Cruva is
Cruva positions itself as an AI operating system for TikTok Shop affiliate programs. It offers:
- Creator segmentation and automated messaging
- AI sample approval on Growth and higher tiers
- Content tracking and a creator community
- Revenue measurement across the workflow
Pricing runs about $199 to $599/mo, with enterprise above that. It is a modern, capable tool for a team that has the capacity to run it.
What Tokgency is
Tokgency is a TikTok-only managed agency plus a creator-discovery tool. We do the recruiting, seeding, negotiation, briefs, management, ads, and reporting, and we own the GMV outcome rather than shipping you features.
Side by side
| Cruva | Tokgency | |
|---|---|---|
| Model | AI software (OS) | Managed agency (+ tool) |
| Who operates it | You | Us |
| Pricing | ~$199 to $599/mo | Flexible, commission-friendly |
| Accountable for | Workflow and data | GMV driven |
| Best when | You have creator-ops capacity | You want the outcome |
An "operating system" still needs an operator. Cruva gives you the cockpit; you fly the plane. If you have a pilot, great. If not, the cockpit sits empty.
When Cruva is the better pick
- You have a team that will genuinely run the tool daily.
- You want in-house control and a modern workflow.
- You value the creator community and segmentation features.
When Tokgency is the better pick
- You want the program executed for you.
- You would rather buy an outcome than operate software.
- You want fees that can align to GMV.
If you are weighing tooling against a managed team more broadly, read DIY, software, or agency and our best affiliate software comparison.
Want a straight recommendation for your shop? Book a call, or try the creator finder to see who sells in your category first.